One of the reasons why the skincare and beauty products industry seems to be stagnant is because there have been a lot of false promises. While industry members do listen to focus groups, all this can do is tell them what is wrong, and not what should be done.
Christina Inserillo, however, is ready to launch a completely new line of skincare products in Boulder Colorado, something that she has been working on for the past three years. With a background in artist management and hip hop, she seems an unlikely candidate for this line of work. Indeed, the launching of the said product line is the first time she is starting an independent venture. She is also under a lot of scrutiny mainly due to the fact that she is moving away from the traditional model for beauty products. For Inserillo, market fluctuations, celebrity endorsements, consumer research, and focus groups have all had their day. Instead, Inserillo decided to make something that she is proud of – a product that is authentic and that offers what people actually want to buy.
It is generally thought that you have to suffer if you want to be beautiful, but Inserillo does not believe in that. She feels that the skin should not be stripped of its natural oils, as this weakens it and kills not just the bad bacteria, but the good ones as well. Instead, Christina Inserillo’s line or products will work in synergy with the skin, rather than against it.
Inserillo’s new concept and methods of working appear to be disrupting the beauty industry. But for men and women all over the world, this appears to be a positive development.
Christina Inserillo intends to develop a second line of skincare products that are targeted specifically at people of colour. Again, the line will be 100% organic, natural, and vegan and it will be gender-neutral. Looking at statistics, she has become aware of the fact that women from Nigeria, both in their own country and abroad, are some of the biggest buyers of skincare products, yet few of those products focus on their particular skin type.